I receive emails and letters now on almost a daily basis from companies wanting me to promote their ‘detox’ products. Quite often there is even a good financial benefit in it for me. Below is an example of one that I received yesterday and I have then copied and pasted my response below this. Of course being professional I have taken out any details which identify the company as this is in no way a personal attack.
I came across your website and I was very interested in how you help improve peoples health, by providing them with healthy nutrition and fitness advice to help achieve their goals.
After spending time reading your website, I wondered if you might be interested in Partnering with Our Company. We are a start-up company, called X that are looking for companies to partner with in helping people lose weight, the healthy way. At X, we do not promote fad diets, but rather promote healthy eating and safe options for losing weight at a steady rate.
Our New product X is a De-Tox Tea, made from 100% natural ingredients to aid weight loss. X is a tasty tea, not bitter, as we have not gone down the controversial, dangerous route of including Senna, like some of our competitors.
We have had great feedback from our trials with Personal Trainers and a group of carefully chosen Guinee pigs, some who did not change their diet and recorded an average weight loss of 3lbs per fortnight. Adding X to a balanced healthy eating regime and regular exercise routine, could potentially enhance a safe weekly weight loss.
We are looking to Partner with a nutritionist company, to promote on our website with online consultation. We are also looking to Partner with a company who can give good advice on exercise routines for the individuals needs. We are a passionate company, interested in making a difference and we believe by combining and promoting healthy eating, exercise and drinking our herbal tea that is high in anti-oxidants and advantageous for various health benefits.
On top of this, we are looking for companies in the health industry, who are willing to taste and see and report honestly on their findings.
Let me know if you would be interested in receiving a set of our Trio Pack, Morning, Anytime and Night time tea for your review, to see if you would be interested in discussing further.
You can find more information on our De-Tox Slimming tea on our website, in the signature below.
Happy to discuss further, if more information is required.
This was my response
Thank you for your email.
However, I can not ethically or professionally endorse a product which promotes the concept of ‘detox,’ as there is no such thing. The word ‘toxin’ means something which is a poison and can often relate to things such as alcohol or chemicals commonly found on food in small levels. Given this, the body is well equipped to deal with toxins via its own detox system e.g. the liver. If this process did not occur then we would have all died long before the concept of the ‘detox.’
I understand that your company has done what it calls ‘research’ on this product to show how good it is. However, you have given me no details of how this was conducted. For me to use any research in my practise it would have to include large amounts of people, over a long period of time and look at the results against a group of people who have not had the product in order to compare the results. Not only this, but the research would then have to be ‘published’ in a ‘peer reviewed journal,’ in which outside professionals would critique it to ensure it was of good enough quality. The final issue being that any research funded by a company may be at risk of showing biased results.
You also say that your product helps people lose 3 lb over a fortnight, well a healthy, balanced diet leads to this also and so there is no benefit for the client. Faster weight loss than this 1-2lb a week can in fact lead to other undesirable side effects and so the use of this product to speed up weight loss would not be a great idea.
The last issue that I want to touch on is the idea of ‘natural’ ingredients. This is a terms which is used to lightly that I think it can often be mislead. Sugar, lard and marijuana are also all ‘natural’ ingredients but are not good for you.
If you would like any further information about this topic please contact me.
© The Food Treatment Clinic LTD 2016. All Rights Reserved.